aa.Arsen Amangeldinov
Growth Marketing Manager
Arsen Amangeldinov
GROWTH MARKETING MANAGERASTANA ↗ WORLDWIDE

Growth.
With intent.

I’m Arsen. I connect analytical thinking
with marketing that moves a business forward.

A few things I’ve helped build ↓
WEB3
FINTECH
AI
EXPERIENCE ACROSS

ERA Wallet

Genome

Entangle

LayReach

SELECTED IMPACT / 2022–2026

Good thinking.
Real numbers.

Growth I contributed to.
Responsibility I took on.

GENOME / PLATFORM GROWTH
450K+

FROM 85K WALLETS7K+ daily active users

ERA WALLET / PERFORMANCE$25K+

Monthly performance budget managed
across four international markets.

GENOME / COMMERCIAL$168K+

In 14 commercial contracts secured
through strategic partnerships.

ENTANGLE / AUDIENCE100K

X followers, up from 5K.
Technical content and community growth.

HOW I CONNECT THE DOTS

An analytical head.
A hands-on approach.

From finding the audience to understanding
why they stay. I work across the full funnel.

Paid acquisition across Meta, Google, X and Reddit. Testing audiences, offers and creative, then using CAC, ROI and funnel conversion to decide where the next dollar goes.

Paid acquisition / Creative testing / Conversion

A FEW CHAPTERS

The work, at a glance.

SELECT A PROJECT TO EXPLORE
2026

ERA Wallet

Growth Marketing Lead4 markets. One GTM.

Led GTM and acquisition across the US, UK, Germany and UAE. Managed a $25K+ monthly performance budget, built 40+ influencer relationships and launched 15+ collaborations. Worked with product on onboarding and conversion.

FINTECH / PAID ACQUISITION / INTERNATIONAL GTM
2023–26

Genome

Business Analyst → Marketing LeadFrom insights to adoption.

Moved from business analysis into marketing leadership. Contributed to growth from 85K to 450K+ wallets, coordinated a cross-functional team of 20+ and built partner evaluation around activation, retention and engagement. Launched 90+ co-marketing campaigns.

WEB3 / PRODUCT ANALYTICS / PARTNERSHIPS
2022–23

Entangle

Marketing ManagerA technical story, made clear.

Built marketing for a cross-chain protocol through technical content, community and PR. Helped grow X from 5K to 100K followers, produced 80+ English-language materials and launched an ambassador programme with 50+ participants.

INFRASTRUCTURE / CONTENT / COMMUNITY
SIDE PROJECT

LayReach

Independent buildPutting AI to work.

Built a B2B AI voice-agent service for outreach, lead qualification and customer communication. Took it from market research and positioning to the website, user journey, forms and integrations.

AI VOICE AGENTS / B2B / AUTOMATION

INDEPENDENT BUILD / AI

From market insight
to a working funnel.

I built LayReach from research and positioning through to the user journey, website, forms and integrations. It turns AI voice agents into a clear service for businesses that need faster lead response and better call coverage.

Visit layreach.com ↗
LAYREACH.COMLIVE PROJECT ↗LayReach AI voice-agent website homepage
THE PERSON BEHIND THE WORKWITH THE ENTANGLE TEAM ↘

A wider world.
A different
perspective.

Bangkok2 MONTHS / 2024
Vietnam6 MONTHS
Lithuania1 YEAR
AstanaHOME BASE

I’ve lived in Bangkok, Vietnam and Lithuania, and worked across international teams and markets. Different places, people and ways of thinking are part of how I see the work.

YOUR NEXT GROWTH MARKETING MANAGER?

Open to roles & selected projects.
Let’s see what we could build together.

Let’s talk.
Email me ↗Telegram ↗LinkedIn ↗X / Twitter ↗ARSEN AMANGELDINOV